Privacy Policy
Effective Date
12/04/2025
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Who We Are
Active Motion Physiotherapy is a provider of physiotherapy services in the UK. We are registered with the Information Commissioner's Office (ICO) and act as the data controller of your personal information.
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What Information We Collect
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We may collect and process the following information:
a. Personal Information:
- Full name
- Contact details (e.g., email address, phone number)
- Date of birth
- Any information you submit via contact or enquiry forms
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b. Health and Medical Information:
If you use our services (including through the Cliniko online booking system), we may collect health-related information such as:
- Medical history
- Injury details
- Treatment notes
- Appointment records
This information is considered special category data under the UK GDPR and is treated with the highest level of confidentiality.
c. Technical Information:
- IP address
- Browser type
- Device data
- Pages visited on our website (via cookies or third-party analytics tools)
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How We Use Your Information
We process your data in order to:
- Provide physiotherapy services and manage appointments
- Respond to enquiries and communication requests
- Maintain accurate medical records
- Comply with our legal and regulatory obligations (e.g., HCPC standards, insurance requirements)
- Improve our website and service delivery
- Send marketing communications if you have provided consent
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Lawful Basis for Processing
We process your personal and health data under the following lawful bases:
- Consent – where you have actively agreed (e.g. to marketing)
- Contract – where data processing is necessary for us to provide our services
- Legal obligation – such as regulatory requirements
- Legitimate interest – such as business administration or service improvement
- Provision of health or social care – under Article 9(2)(h) of the UK GDPR
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Sharing Your Information
We do not sell your information. Your data may be shared only with:
- Cliniko (our booking and records platform), which is fully GDPR compliant and securely hosts clinical data
- Regulated healthcare professionals within our practice, under strict confidentiality
- Third-party service providers who assist with IT, email, or administrative support
- Regulatory bodies or legal authorities if required by law
All data processors are bound by confidentiality agreements and data protection requirements.
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Data Security and Storage
We take appropriate technical and organisational measures to secure your data:
- Cliniko stores data securely on encrypted servers
- Access is restricted to authorised personnel only
- Physical records (if any) are securely stored and locked
- Regular backups and cyber protection tools are in place
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Data Retention
We retain your health records in line with HCPC and CSP guidance (typically for 8 years after the conclusion of treatment, or until age 25 for children). After this period, data will be securely deleted or destroyed.
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Your Rights Under the UK GDPR
You have the right to:
- Access your data (Subject Access Request)
- Request rectification of inaccurate data
- Request erasure (in certain cases)
- Restrict or object to data processing
- Withdraw consent at any time (where applicable)
- Complain to the ICO (www.ico.org.uk)
To exercise your rights, please contact us via the details below.
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Cookies and Analytics
Our website uses cookies to enhance your experience and track anonymised usage statistics. You can control cookie preferences via your browser settings. For more information, please see our Cookie Policy.
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Third-Party Links
Our website may contain links to other websites (e.g., social media, booking platforms). We are not responsible for the content or privacy practices of external sites.
Changes to This Privacy Policy
We may update this policy periodically. Any changes will be posted on this page with a revised effective date.
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Contact Us
If you have any questions or concerns about this policy or your data:
Active Motion Physiotherapy
info@activemotionphysiotherapy.co.uk
3 Spruce Avenue, Loughborough, England, LE11 2QW
07466338376
You can also contact the Information Commissioner’s Office (ICO) at www.ico.org.uk or by phone at 0303 123 1113.